Minneapolis, There are times when people are lazy attention to his appearance. But if you look at women look more sexy than usual, we can be sure the woman is in the fertile period.
The study was conducted by Kristina Durante from the University of Minnesota and published in the Journal of Consumer Research. This study actually want to see the relationship between consumer behavior with fertility status.
The results reveal, consciously or unconsciously, desire to look sexy in women affected by hormonal cycles. In the fertile period, the choice fell on the clothes to dress sexy.
Of fertility in women occurs in about 14 days after menstruation, although more precisely can vary in each individual. In addition to increasing libido, hormonal changes at that time turned out to affect the taste-looking.
"The desire to look at the peak fertile period without realizing it directs women to look sexy. The goal is not to attract a mate but to beat his rival," said Kristina, quoted from ScienceDaily, Thursday (05/08/2010).
Although the appearance section there is also motivation to attract a partner, but the main factor driving the desire to look sexy was coming from the environment.
For the field of marketing, these findings provide a big enough impact. Because of this effect lasted for 7 days around the peak of the fertile women and is estimated there are billions of opportunities to sell sexy clothing that can support the appearance.
Women who are in the fertile period will also be more easily attracted when tempted by the opposite sex. Because when women ovulate, various hormones in the body will be adjusted to prepare for ovulation, fertilization and implantation.
Ovulation occurs approximately 10-12 hours after the hormone LH (luteinizing hormone) peak. The hormones produced during ovulation is the hormone progesterone, the hormone estrogen, the hormone LH and FSH (follicle-stimulating hormone).
source: (http://www.detikhealth.com/read/2010/08/05/173151/1414425/766/masa-subur-sama-dengan-masa-seksi)