Apparently smokers are afraid of a broken heart image. Comparative images of healthy and damaged heart is to make smokers fear. But unfortunately it only briefly frightened.
In a study by the UI Center for Health Research in collaboration with the Southeast Asia Tobacco Control Alliance (SEATCA) against student groups, farmers, women, both workers and non-smokers who smoke get any pictures of the most feared.
The resulting study was qualitative and quantitative picture is found of 16 surveyed, was drawing comparisons healthy and damaged heart is the most feared. This image is feared by all respondents either smoking or not smoking.
"There were 16 picture warnings and general society's most feared by drawing a warning that a comparison between a healthy heart and a broken heart, as well as pictures of oral cancer," said researcher Rita Damayanti of UI Health Research Center in the event the Security RPP Socialization Containing Materials Tobacco Products Represent addictive substances in Building Kemenkes For Health, Jakarta, Tuesday (05/10/2011).
The study also found a warning (warning) given in writing fairly ineffective and note that people prefer to use pictures as a form of warning.
"Studies conducted in Indonesia by 78 percent get a warning that people want an image," said Widyastuti of FKM UI.
Research conducted in 2007 in Jakarta and Cirebon area involving 1,200 respondents who were asked what kind of warning is more feared by the public in a pack of cigarettes, whether written or drawn.
"The smokers also agreed to provide warning in the form of images on cigarette packs, and when asked nearly 70 percent of smokers had tried to quit," says Rita of the UI Center for Health Research.
From the results of research showed that smokers actually aware of possible health hazards posed by cigarettes, so some of them there are already many times tried to quit smoking but failed.
Currently, the health warning in the form of images caused by cigarettes on the package already approved, just still not reached an agreement in terms of size of the image.